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What will the impact of the COVID-19 pandemic be on your marketing strategy?

APRIL 1, 2020 update – Wow...three weeks can really change everything! There were a lot of questions and uncertainty when I first wrote this which are now common practice and in some cases, enforced, (e.g. working from home and using video meetings) and saying that Netflix will have increased subscriptions has now become a streaming

The Stack Attack – One size fits one for your 2020 marketing technology stack

JANUARY 12, 2020 – The MarTech Explosion: It’s not a revelation that the world of technology is changing at a fast-paced rate. With recent developments such as holographic smart phones, artificial intelligence, and not just 3D printing but 3D printing with metal and…for some reason…pole-dancing robots, technology in every field is advancing at unprecedented rates.

To Hire or Not to Hire – the true costs of an employee

OCTOBER 3, 2019 – Your business is doing well but you’re too busy to continue wearing so many hats. You’re naturally thinking of hiring a new employee to handle the workload but do you know what the fully allocated cost of that person will be? Employers typically think about the core costs like salary, Employment

COMING SOON: Stack Attack Part 2 – The MarTech Stack for Start-ups and SMEs

Stay tuned for this upcoming article.