The Process

OUR PROVEN PROCESS: THE SKINNY VERSION

The integration of the creative campaign development with the accurate  metrics and analysis is critical in evaluating its success.

STRATEGY

Set goals, objectives and KPIs.

CONCEPT

Develop the big ideas for the campaign.

DESIGN

Design and build the creative assets.

LAUNCH

Launch to the target audience.

ANALYZE

Analyze metrics and statistics.

OUR PROVEN PROCESS: THE DETAILED VERSION

Let’s take a deeper look and break the steps out fully.

1. VISION

Whether it’s your own vision or one we suggest based on the opportunities we see for your company’s future, we’ll get you there.

2. STRATEGY AND GOALS

We’ll develop a plan to achieve your vision using appropriate media to add brand value and revenue for your company.

3. METRICS

Whether it’s your own vision or one we suggest based on the opportunities we see for your company’s future, we’ll get you there.

4. SYSTEM INTEGRATION

Without the campaign assets connected to reportable metrics, you cannot determine success. Metrics and creative are intertwined.

5. CREATIVE DIRECTION

Connecting with your audience in the most engaging way requires a compelling creative direction. We create the broad strokes to do so.

6. EXECUTION AND DESIGN

The hands-on work begins with the design of integrated multi-media design of direction to a common, focused set of visuals.

7. IMPLEMENTATION

Plans have been made, the design completed and the media produced; it’s time to put it in action! We ensure all campaign elements are properly taken live.

8. MEASURE AND REPORT

The campaign is now complete. But did it generate the expected results? We’ll analyze and report on the data compared to the goals outlined in step 2 above.

9. RESULTS DRIVEN

Now we know what was most effective, we’ll re-use the most impactful assets on ROI and introduce new variables to push the limits even further next time.